In today’s data driven world, developing robust business and marketing intelligence has become crucial to success. Let’s be clear: it all starts with intelligence. Intelligence allows you to really identify the person and their location. Intelligence identifies the best way to approach them and where they are in the buying process.
Intelligence highlights their total student journey and buying process. Intelligence not only shows you their actions and inactions but it also helps you adjust over time. Intelligence actually leads to more intelligence. You get smarter. Your students get happier and stay loyal.
Student acquisition costs are usually a pretty good indication of how effective your marketing is. Anyone can simply spend their way to success. Good marketers drive acquisition. Great marketers drive acquisition with an efficient spend and positive ROI. But it doesn’t just happen.
An improved Student Lifecycle can increase the likelihood that they not only stay students, but that they spend more, too. Meeting and exceeding student expectations at every stage of the journey creates enthusiastic brand advocates that refer new business.
TURN STUDENTS INTO BRAND ADVOCATES
Loyal students not only spend more, they buy more often, and stay with you longer. Ge-IQ a fully automated engagement platform, monitors students through each stage and provides personalized messaging and content to inspire loyalty. It’ll also deliver upsell and cross-sell opportunities.
Existing students shouldn’t just promote and refer your product on their own, they should be proactively encouraged and rewarded for doing so. We’ll help you develop and execute a strong referral program with appropriate communications that escalate rewards, value-based discounts and KPI success metrics.
Not all students are actually active students. Some are just dormant or some simply move on. Our Win-Back Programs re-engage and convert your latent students to active students.